STIHL, Inc’s sales and customer service are a worldwide network of 41 sales subsidiaries, 120 importers, and more than 54,000 dealers.
Existing structures and their modern, growing product portfolio posed a challenge for service, and increased digitization while globalization of the market created new challenges for sales.
A central solution was needed, so STIHL developed OneCRM, based on Microsoft Dynamics 365 Sales. All customer data converge in the solution in compliance with data protection laws, and is collected, evaluated, and made usable. This gives STIHL a 360-degree view of customers and specialist dealers.
Dynamics 365 brings customers, dealers, sales subsidiaries and STIHL headquarters closer together.
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